Jurnal Sosial Ekonomi Pertanian

Analysis of Lemon (Citrus Limon L.) Business Development Strategy

Rike Nur Safitri, Dumasari Lumongga, Yusuf Enril Fathurrrohman, Watemin Watemin — Wed, 14 Aug 2024 00:00:00 +0000

Lemon is one of the horticultural commodities that has potential and is currently receiving priority for development. The aim of this research is to analyze internal factors and external factors, formulate alternative strategies, and determine strategic priorities that can be carried out in the lemon business (Citrus Limon L.) development strategy. The data analysis method used by researchers is IFE, EFE, IE, SWOT and QSPM matrix analysis. Based on the research results, 12 internal factors and 12 external factors were obtained in PT XYZ's lemon business. In the IE matrix, the results of comparing the total score values from the IFE and EFE matrices show that the position of lemon business (Citrus Limon L.) is in cell V with coordinate values 2.42608; 2.71945. Looking at the position of PT XYZ's lemon business (Citrus Limon L.), 6 alternative strategies were produced in the SWOT matrix which can be carried out as steps in developing the lemon business (Citrus Limon L.). The analyze QSPM results show that there are 3 strategies that are priorities in developing lemon business (Citrus Limon L.), namely: 1) Carrying out product development and offering products to new businesses/consumers; 2) Develop product marketing by maintaining economical selling prices to consumers; 3) Expanding the scope of market penetration through collaboration with government agencies, other companies and culinary businesses made from lemon.

Keywords : lemons; development strategy; SWOT; QSPM.

Do Environmental Concerns and Perceived Quality-Benefit Encourage Consumers' Willingness To Pay More for Pro-Environmental Products?

Dhika Cahyasita, Dinda Dewi Aisyah, Ayu Kumala Sari — Wed, 14 Aug 2024 00:00:00 +0000

This research aims to see the influence of environmental awareness and quality benefits consumers feel on willingness to pay more. Data from 228 respondents was collected through an online survey to fill out a structured questionnaire. The PLS-SEM approach was used in data analysis. The results of the study show that both environmental awareness and perceived quality-benefit have a significant positive influence on consumers' willingness to pay more for green products. The policy implication that can be recommended is to normalize premium prices for pro-environmental products by optimizing marketing communications.

The Relationship Between Sosio-Economic Characteristics and Participation of Women Farming in The Sustainable Food Yard Program

Bunga Kirana, Sugihardjo Sugihardjo, Emi Widiyanti — Thu, 15 Aug 2024 00:00:00 +0000

Fulfillment of nutritious and sufficient food is the human right of every Indonesian people to create quality human resources. One of the programs and activities that have been implemented to support the food security program is the sustainable food program. The success of this program is participation that is related to the socio-economic characteristics of the farmers themselves. This research aims to (1) determine the socio-economic characteristics of women farmers in Gemawang District (2) examine the participation of women farmers in the sustainable food program in Gemawang District (3) analyze the relationship between socio-economic characteristics and the level of participation of women farmers in the sustainable food program in Gemawang District. The basic method used in this research is quantitative research, using research instruments such as questionnaires. The population was 37 people with census sampling. Data analysis used the spearman rank test using the IBM SPSS 25 application. The study showed a significant relationship between the socio-economic characteristics of non-formal education, farming experience and perceptions of the goals and benefits of women farming participation in the sustainable food program in Gemawang District, Temanggung Regency.

The Role Of Agricultural Investment As A Booster Of Food Security From The Climate Crisis

Muhammad Afdha Alif Almughni, Deni Kusumawardani, Suyanto Suyanto — Fri, 20 Sep 2024 00:00:00 +0000

The condition of world hunger is very unequal on every continent. The Asian continent is a continent that has a serious famine area after the African continent. This is exacerbated by the food crisis due to the increase in world food prices caused by the COVID-19 pandemic and the conflict between Russia and Ukraine, which is one of the world's suppliers of sunflower, corn, and wheat oil. FAO has mobilized efforts to improve food security and reduce hunger. However, in increasing food production, it also faces the challenge of the climate crisis. In the face of these challenges, FAO has suggested increasing agricultural investment. Therefore, this study aims to determine and analyze the influence of the climate crisis and agricultural investment in Asian countries by using gross domestic product and food inflation as control variables. To investigate the influence of agricultural investment and the climate crisis on food security, the researcher used a quantitative approach with balanced panel data for 42 countries on the Asian continent for the period 2002-2022 using a regression panel. The results showed that the climate crisis with indicators of temperature change and the intensity of extreme events such as drought and flood had a significant negative effect on food security, but changes in rainfall patterns did not affect food security. Other results show that agricultural investment has a significant positive effect on food security.

The Influence Of Vicarious Experience And Social Persuasion On The Self-Efficacy Of Millennial Farmers

Nur Rahmatul Mahshunah, Dwiningtyas Padmaningrum, Emi Widiyanti — Thu, 26 Sep 2024 00:00:00 +0000

Madiun Regency, as one of the districts that makes agriculture the foundation of regional development, empowers farmers by supporting the existence of the Madiun Millennial Farmer Community (PMM). Hopefully, this community will strengthen young people's confidence in farming. Millennial farmers' strong self-efficacy can be obtained from observing the success of other farmers. Farmers will also become more confident if they often receive praise, advice and suggestions from extension workers and other farmers. This research aims to describe and analyze the influence of vicarious experience and social persuasion on the self-efficacy of millennial farmers in Madiun Regency. The research method uses a quantitative approach, which is assisted by questionnaires, surveys, observations, interviews, documentation, and recording. Data analysis used multiple linear regression analysis using SPSS IBM 25. The results showed that vicarious experience was 48.81%, which was in the medium category, and social persuasion was 45.24%, which was in the high category. Vicarious experience and social persuasion significantly influence the self-efficacy of millennial farmers in Madiun Regency.

Analysis Of The Risk Of Organic Rice Farming Production

Ryan Prayoga, Mitra Musika Lubis — Thu, 26 Sep 2024 00:00:00 +0000

This research aims to determine the sources of production risk in organic rice farming in Lubuk Bayas Village, Perbaungan District, Serdang Bedagai Regency. What is the level of production risk in organic rice farming in Lubuk Bayas Village, Perbaungan District, Serdang Bedagai Regency and what efforts are being made to minimize it? production risks. The population of organic rice farmers in Lubuk Bayas Village is 25 people. The sample was determined using the census method so that the sample used was 25 people, data collection was carried out by observation, interviews and filling out questionnaires. Meanwhile, data analysis uses standard deviation and coefficient of variation analysis. The research results show that the sources of risk for organic rice farming production in Lubuk Bayas Village include land processing, planting, fertilizing, post-harvest, pests and diseases, climate, and weather. level of production risk from the coefficient of variation (CV) is 0.57 in planting season A and 0.58 in planting season B. Where both seasons are < 1, organic rice farming in Lubuk Bayas Village, Perbaungan District, Serdang Bedagai, districts has a low or small production risk. Then efforts to minimize the risks of organic rice farming production include cleaning irrigation canals, raising beds, carrying out replanting, making reservoirs, harvesting on time, using machines when harvesting, and carrying out routine checks as well as carrying out care and maintenance by applying organic fertilizer, vegetable pesticides, and liquid organic fertilizer.

Determinants of Tobacco Farmers' Decisions in Adopting Good Agricultural Practices

Suryani Latifah Muwahhid, Suwarto Suwarto, Widiyanto Widiyanto — Thu, 03 Oct 2024 00:00:00 +0000

The development of the tobacco commodity that still relies on traditional cultivation methods without technological innovation threatens productivity and quality. Therefore, improving cultivation methods through adopting Good Agricultural Practices (GAP) is essential to address this issue. The adoption of GAP in Colomadu District remains relatively low. This study analyzes the factors influencing tobacco farmers' decisions to adopt GAP in Colomadu District, Karanganyar Regency. This study uses a quantitative method with a survey technique. The research location was purposively determined in Colomadu District, Karanganyar Regency. The sample consisted of 30 heads of families, selected using simple random sampling. Logistic regression analysis using IBM SPSS 29 was conducted to analyze the data. The results showed that 67% of the respondent farmers (20 heads of families) did not adopt GAP, while the remaining 33% (10 heads of families) had adopted GAP. The study also found that the nature of innovation partially significantly influenced tobacco farmers' decisions to adopt GAP, whereas communication channels, social systems and promotional efforts by agricultural extension workers had no significant partial effect on tobacco farmers' decisions to adopt GAP.