Amellia, R. and Wijaya , I.P.E. 2023. The Factors that Influencing Consumers in Making Purchase Decisions Cayenne Pepper (Capsicum frustescens L.). Jurnal Sosial Ekonomi Pertanian. 20, 1 (Dec. 2023), 65-76. DOI:https://doi.org/10.20956/jsep.v20i1.29840.