http://118754.2bdvi7ajx.asia/index.php/hcblr <p><strong>Hasanuddin Civil and Bussiness Law Review (HCBLR)</strong> is a peer-reviewed journal published by Civil Law Department, Faculty of Law, Hasanuddin University twice a year in January and July. <strong>Hasanuddin Civil and Bussiness Law Review (HCBLR)</strong> is an open access, peer-reviewed law journal in the field of Indonesia's Civil Law. Hasanuddin Civil and Bussiness Law Review encompasses recent research and scholarly discussion on Civil Law in general, as well as specialised area of Civil Law, including but not limited to: Civil Law, Company Law, Bankcruptcy Law, IPR, Business, Competition Law, Banking Law, Consumer Protection Law, Financial Law, Personal and Family Law, Property Law, Contract Law, and Guarantee Law.</p> Universitas Hasanuddin en-US Hasanuddin Civil and Bussiness Law Review <p><a href="https://journal.unhas.ac.id/index.php/hcblr/index" target="_blank" rel="cc:attributionURL noopener noreferrer">Hasanuddin Civil and Business Law Review </a>© 2024 by <a href="https://journal.unhas.ac.id/index.php/hcblr/about/editorialTeam" target="_blank" rel="cc:attributionURL noopener noreferrer">Department of Civil Law, Faculty of Law Hasanuddin University </a>is licensed under <a href="http://creativecommons.org/licenses/by/4.0/?ref=chooser-v1" target="_blank" rel="license noopener noreferrer">Attribution 4.0 International <span class="icon" data-v-a0d4e8a8=""><img src="https://chooser-beta.creativecommons.org/img/cc-logo.f0ab4ebe.svg" width="20" height="20" data-v-a0d4e8a8="" /><img src="https://chooser-beta.creativecommons.org/img/cc-by.21b728bb.svg" width="20" height="20" data-v-a0d4e8a8="" /></span></a></p> http://118754.2bdvi7ajx.asia/index.php/hcblr/article/view/33244 <p><em>Technological advancements in the fourth industrial revolution have shifted creative works from traditional to digital formats, with innovations like IoT, AI, and Blockchain transforming industries, including digital art. Non-Fungible Tokens (NFTs) have emerged as a revolutionary method for verifying ownership and protecting digital assets like artworks, music, and videos using blockchain technology. This study explores the characteristics and legal protections of NFTs, emphasizing their potential to safeguard intellectual property rights and facilitate online trading of digital assets. Despite NFTs' promise of secure ownership records, challenges such as counterfeiting, copyright infringement, and regulatory inadequacies persist, particularly in Indonesia, where current regulations, including the Copyright Law, are insufficient to address NFT complexities. The decentralized nature of blockchain further complicates enforcing intellectual property rights across diverse jurisdictions. Using a normative qualitative methodology, this study analyzes case studies and recent legal advancements related to blockchain technology, highlighting the need for adaptable legal frameworks to manage digital artwork in the NFT ecosystem. Innovative solutions like open copyright or open licensing principles are recommended to enhance security, authenticity, and collaboration in digital art. In conclusion, while NFTs offer significant opportunities for intellectual property rights transformation and monetization, addressing these challenges is crucial to maximize their benefits in the evolving digital landscape.</em></p> Nanda Yuniza Eviani Amaliyah Amaliyah A. Moh. Fharuq Fahrezha Muhammad Rafli Nur Rahman Copyright (c) 2024 Hasanuddin Civil and Bussiness Law Review https://creativecommons.org/licenses/by/4.0 2024-07-25 2024-07-25 1 2 64 76